DATA LED BRAND AND COLLABORATOR MARKETING

CONNECTING BRANDS AND AGENCIES WITH PREMIUM TALENT PARTNERS

Talennial is a marketing strategy firm specialising in brand and collaborator marketing.

We make the process of engaging premium talent and sponsorship assets simpler and more strategic for brands and their agencies, and help to design partnerships that include influencers, athletes and ambassadors.

A core part of our strategy as an independent consultancy is to use proprietary data techniques to drive the decisions brands make about who they engage for their campaigns.

Connect with us now to learn how we can help.

CONNECT WITH US

MEET THE VALUE DRIVEN TALENT MARKETING CONSULTANCY

The Hero Power Rankings is a select list of the the most marketable talent informed by our proprietary rankings and industry knowledge. Explore the rankings and reach out to our consultants now to evaluate who is most suitable for your next campaign.

VIEW THE HERO POWER RANKINGS

SHOWING 10 RESULTS OF 334

Rank Talent Category Noise Currency Sentiment Performance Presence Overall Score
1Emma McKeonSwimming82 94 82948210087
2Ariarne TitmusSwimming859473948010085
3Ben SimmonsBasketball89 79 67 84 99 10084
4Joe InglesBasketball828886808510084
5Sally FitzgibbonsSurfing64 94 82 88 93 10084
6Kaylee McKeownSwimming79 94 77 947810084
7Lisa CarringtonCanoe65 94 96 947010084
8Kyle ChalmersSwimming799176 94 74 10083
9Kane WilliamsonCricket95 55 72 90 9810082
10Daniel RicciardoMotorsport76 69 86 819910082
11Ellyse PerryCricket83 50 95 88 96 10082
12Matthew DellavedovaBasketball73 84 94 69 9010082
13Pat CumminsCricket97 68 55 949810082
14Dylan AlcottTennis76 78 77 948310082
15Kyle JamiesonCricket86 89 73 83 79 10082
16Israel AdesanyaMMA72 60 78 949910081
17Nathan ClearyRugby League93 83 52 93 8410081
18Steve SmithCricket98 58 61 889910081
19Marnus LabuschagneCricket94 59 75 868910081
20Marcus BontempelliAFL89 91 61867710081
21David WarnerCricket97 61 59 82 9910080
22Lydia KoGolf80 86 69 80 84 10080
23Liz CambageBasketball79 88 50 91 9410080
24Charlotte CaslickRugby League559493818810080
25Aron BaynesBasketball70 77 95 748210080
26Trent BoultCricket90 51 74 94 93 10080
27Tyler WrightSurfing51 83 95 83 8510079
28Clayton OliverAFL83 94 63 94 6010079
29Alyssa HealyCricket82 51 87 90 7810078
30Mitchell StarcCricket94 58 60 829810078
31Rob WhittakerMMA60 47 93 949510078
32Julian WilsonSurfing478290759410078
33Dante ExumBasketball69 89 78 71 81 10078
34James O’ConnorRugby Union54 85 83 87 8110078
35Tom TrbojevicRugby League94 88 42 94 7410078
36Christian PetraccaAFL84 93 66 82 7310078
37Alex de MinaurTennis88 55 87 71 8510077
38Lance FranklinAFL908558638810077
39Patrick DangerfieldAFL918852698410077
40Tim TszyuBoxing73 56 88 80 10077
41Nathan LyonCricket93 59 70748910077
42Tim SoutheeCricket89 55 67 888610077
43Tom HawkinsAFL899461637810077
44Max GawnAFL90 82 64 73 7410077
45Nick KyrgiosTennis96 62 64 60 9710076
46Nic NaitanuiAFL877555848010076
47Kalyn PongaRugby League846863758810076
48Beauden BarrettRugby Union53 6081 93 9310076
49Nat FyfeAFL888062678110076
50Cameron MunsterRugby League87 83 49 79 8010076
51Ross TaylorCricket87 53 69 78 9410076
52Ajla TomljanovicTennis75 75 78 67 83 10076
53Sam KerrSoccer754969929210075
54Erin PhillipsAFL66 72 89 776910075
55James TedescoRugby League907260698110075
56Adam ScottGolf87 51 81 688710075
57Ashleigh GardnerCricket579096825210075
58Amelia KerrCricket667890786410075
59Cameron SmithGolf877072717210074
60Jason DayGolf866166639310074
61Ardie SaveaRugby Union545186908710074
62Patrick CrippsAFL879055607910074
63Scott McLaughlinMotorsport744789788210074
64Sophie DevineCricket777374945110074
65Roger Tuivasa-SheckRugby League837769657510074
66Caleb EwanCycling537094738010074
67Tayla HarrisAFL699362617810073
68Latrell MitchellRugby League956056678510073
69Daly Cherry-EvansRugby League907447797610073
70Scotty JamesSnowboarding414796908410072
71Steven AdamsBasketball694973809110072
72Richie Mo’ungaRugby Union465196898010072
73Will PucovskiCricket929451605710071
74John MillmanTennis866572676510071
75Sam CaneRugby Union496968907810071
76Alexei PopyrinTennis718775635910071
77Matthew RyanSoccer484596808210070
78Minjee LeeGolf686774766710070
79Daisy PearceAFL667875626910070
80Alexander VolkanovskiMMA516848948910070
81Eddie BettsAFL888546498210070
82Marc LeishmanGolf865182676510070
83Caleb ClarkeRugby Union419443887410070
84Aaron MooySoccer475194767710069
85Alanna KennedySoccer505096787210069
86Tia-Clair ToomeyCrossFit434051869710063
87Chris WoodSoccer457053787110063
88Tom RogicSoccer444361738010060
89Mack HortonSwimming844743507110059
90Ryan FoxGolf626055554310055
91Virat KohliCricket100
92Yuvraj SinghCricket100
93AB de VilliersCricket100
94Chris GayleCricket100
95Peter BolAthletics100
96Rory McIlroyGolf100
97Sungjae ImGolf100
98Usain BoltAthletics100
99Tai ‘Bam Bam’ TuivasaMMA100
100Naomi OsakaTennis100
101Rafael NadalTennis100
102Shaquille O’NealBasketball100
103Zion WilliamsonBasketball100
104Bryce YoungAmerican Football100
105Mohamed SalahSoccer100
106Harry KaneSoccer100
107Emma RaducanuTennis100
108Josh GiddeyBasketball100
109Joe RootCricket100
110Siya KolisiRugby Union100
111Simone BilesGymnastics100
112Coco GauffTennis100
113Roger FedererTennis100
114Alexander ZverevTennis100
115Alastair CookCricket100
116Gabriel MedinaSurfing100
117Jimmy SpithillSailing100
118Riyad MahrezSoccer100
119Italo FerreiraSurfing100
120Owen WrightSurfing100
121Marcus RashfordSoccer100
122Tim TebowAmerican Football100
123Logan MartinBMX100
124Cody SimpsonSwimming100
125Sania MirzaTennis100
126Eileen GuSkiing100
127Zoi Sadowski-SynnottSnowboarding100
128Jakara AnthonySkiing100
129Matthew JohnsRugby League100
130Yash DhullCricket100
131Kagiso RabadaCricket100
132Sachin TendulkarCricket100
133Mark CavendishCycling100
134Dak PrescottAmerican Football100
135Tom BradyAmerican Football100
136Patrick MahomesAmerican Football100
137Kevin De BruyneSoccer100
138Jannik SinnerTennis100
139Leylah FernandezTennis100
140Megan RapinoeSoccer100
141Taylor FritzTennis100
142Iga SwiatekTennis100
143Von MillerAmerican Football100
144Cristiano RonaldoSoccer100
145Carlos AlcarazTennis100
146Son Heung-minSoccer100
147Steph CurryBasketball100
148Thanasi KokkinakisTennis100
149Tim CahillSoccer100
150LaMelo BallBasketball100
151Jake PaulBoxing100
152Alex HonnoldRock Climbing100
153Erling HaalandSoccer100
154Collin MorikawaGolf100
155Felix Auger-AliassimeTennis100
156Jonathan BrownAFL100
157Stefanos TsitsipasTennis100
158Paige BueckersBasketball100
159Scottie SchefflerGolf100
160Ernie ElsGolf100
161Pat RafterTennis100
162Mark WebberMotorsport100
163Shaun WhiteSnowboarding100
164Jon RahmGolf100
165Justin RoseGolf100
166Charles LeclercMotorsport100
167Chris JuddAFL100
168Ricky PontingCricket100
169Tony HawkSkateboarding100
170Aaron DonaldAmerican Football100
171Kanoa IgarashiSurfing100
172Archie ThompsonSoccer100
173Tyler HerroBasketball100
174Luka ModricSoccer100
175Sebastian KordaTennis100
176Bailey SmithAFL100
177Shane CrawfordAFL100
178Brad FittlerRugby League100
179Harry GarsideBoxing100
180Danny GreenBoxing100
181Jai HindleyCycling100
182Holger RuneTennis100
183Craig FosterSoccer100
184Sam BurnsGolf100
185Andrew BogutBasketball100
186Matthew FitzpatrickGolf100
187Layne BeachleySurfing100
188Justin LangerCricket100
189Nick DaicosAFL100
190Will ZalatorisGolf100
191Charles BarkleyBasketball100
192Hideki MatsuyamaGolf100
193Luis SuarezSoccer100
194Ons JabeurTennis100
195Brett LeeCricket100
196Jelena DokicTennis100
197Eliud KipchogeAthletics100
198Christian PulisicSoccer100
199Erin MolanMedia100
200Vladimir Guerrero JrBaseball100
201Shohei OhtaniBaseball100
202Ian ThorpeSwimming100
203Billy SlaterRugby League100
204Jess FoxCanoe100
205Georgia StanwaySoccer100
206Mo FarahAthletics100
207MS DhoniCricket100
208Sonny Bill WilliamsRugby Union100
209Nick CumminsRugby Union100
210Michelle Wie WestGolf100
211Hardik PandyaCricket100
212Andy MurrayTennis100
213Kylian MbappeSoccer100
214Hamish BlakeEntertainment100
215Andy LeeEntertainment100
216Carrie BickmoreEntertainment100
217Jimmy ButlerBasketball100
218Margot RobbieEntertainment100
219Isla FisherEntertainment100
220Hugh JackmanEntertainment100
221Liam HemsworthEntertainment100
222Chris HemsworthEntertainment100
223Cameron SmithRugby League100
224Patrick MouratoglouTennis100
225Natalia GuitlerSoccer100
226Paddy PimblettMMA100
227Zinedine ZidaneSoccer100
228Jared LetoEntertainment100
229Barack ObamaEntertainment100
230Steven BradburyEntertainment100
231Shoaib AkhtarCricket100
232Ben CroweEntertainment100
233Mary FowlerSoccer100
234Odell Beckham JrAmerican Football100
235Graham HenryRugby Union100
236Harry StylesEntertainment100
237Frances TiafoeTennis100
238Ellie CarpenterSoccer100
239Caitlin FoordSoccer100
240Karim BenzemaSoccer100
241Anthony JoshuaBoxing100
242Canelo AlvarezBoxing100
243AdeleEntertainment100
244Dustin JohnsonGolf100
245Trevor LawrenceAmerican Football100
246Jerry SeinfeldEntertainment100
247Ja MorantBasketball100
248Justin BieberEntertainment100
249Greg NormanGolf100
250Rishabh PantCricket100
251Chris PaulBasketball100
252Tyson FuryBoxing100
253Katy PerryEntertainment100
254Tom HanksEntertainment100
255Nicho HynesRugby League100
256Luka DoncicBasketball100
257Steve KerrBasketball100
258Ellie GouldingEntertainment100
259Raheem SterlingSoccer100
260Jack GrealishSoccer100
261Idris ElbaEntertainment100
262Jennifer LopezEntertainment100
263Kurt WarnerAmerican Football100
264Owen FarrellRugby League100
265Sean McVayAmerican Football100
266Giannis AntetokounmpoBasketball100
267DrakeEntertainment100
268Jenson ButtonMotorsport100
269Joe BurrowAmerican Football100
270Aaron JudgeBaseball100
271The Kid LaroiEntertainment100
272AkonEntertainment100
273Shedeur SandersAmerican Football100
274Ryan GoslingEntertainment100
275Rebel WilsonEntertainment100
276Sourav GangulyCricket100
277Khaby LameEntertainment100
278Alex MorganSoccer100
279Alexia PutellasSoccer100
280Olivia DunneGymnastics100
281Katie LedeckySwimming100
282Luis FigoSoccer100
283Samuel Eto’oSoccer100
284David BeckhamSoccer100
285Gianluigi BuffonSoccer100
286Ben StokesCricket100
287John DalyGolf100
288Johnathan ThurstonRugby League100
289Maro ItojeRugby Union100
290Rohit SharmaCricket100
291Mitchell JohnsonCricket100
292Michael PhelpsSwimming100
293Sky BrownSkateboarding100
294Chloe KimSnowboarding100
295Pete DavidsonEntertainment100
296Billie EilishEntertainment100
297The WeekndEntertainment100
298Taylor SwiftEntertainment100
299Carlo AncelottiSoccer100
300Rose ByrneEntertainment100
301Josh Addo-CarrRugby League100
302Ruby TuiRugby Union100
303Mike TysonBoxing100
304Snoop DoggEntertainment100
305Tyler AdamsSoccer100
306Timothee ChalametEntertainment100
307Florence PughEntertainment100
308Taron EgertonEntertainment100
309ZendayaEntertainment100
310Celeste BarberEntertainment100
311Paul RuddEntertainment100
312Victor WembanyamaBasketball100
313Channing TatumEntertainment100
314John KrasinskiEntertainment100
315Zac EfronEntertainment100
316Mark WahlbergEntertainment100
317Damian LillardBasketball100
318Marisa AbelaEntertainment100
319Paris HiltonEntertainment100
320Pat McAfeeEntertainment100
321David CampeseRugby Union100
322Magda SzubanskiEntertainment100
323Rob GronkowskiAmerican Football100
324JJ WattAmerican Football100
325Prince HarryEntertainment100
326MrBeastEntertainment100
327Guy FieriEntertainment100
328Jamie FoxxEntertainment100
329Francis NgannouMMA100
330Paige SpiranacGolf100
331Adriana LimaEntertainment100
332The Inspired UnemployedEntertainment100
333Steph CatleySoccer100
334Delta GoodremEntertainment100

No Talent found, try a different filter

VIEW THE HERO POWER RANKINGS

CAN’T FIND THE TALENT YOU ARE LOOKING FOR?

If you can’t find who you are looking for, reach out to our consultants to discuss the best options for your next campaign or event. We assist with the procurement process from start to finish.

CONTACT OUR CONSULTANTS
The-process-element@1x
1
Explore the Hero Power Rankings
The-process-element@1x
2
Engage our consulting services
The-process-element@1x
3
We procure and contract the talent

The process

Explore the Hero Power Rankings, contact our consultants who will help advise on the best collaborators for your next campaign, sponsorship or event. Talennial will do the rest to procure and contract them through our extensive network.

READ MORE

Our Work

CASE STUDY

Talennial worked with global advertising agency 72andSunny and their client CHUBB, the world’s largest publicly traded insurance company, engaging high profile tennis talent including current and former world number 1’s to bring to life their sponsorship of the Australian Open through a multiplatform advertising campaign that included television and digital.

Talennial managed the procurement process from start to finish which included advising on the best talent for the campaign, engaging with their management, negotiating a fair deal for all parties and contracting with them.

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LATEST NEWS

From the Blog

Talennial Releases End of 2021 Data Update for Australia and New Zealand’s Most Marketable Athletes

DataWRITTEN BY Andy Craig | 08/12/2021

Talennial is pleased to announce the release of our end of 2021 data update for Australia and New Zealand’s most marketable athletes. Throughout the year we have used our proprietary data insights to advise dozens of brands and agencies on the ideal talent fit for...

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Tokyo Olympics Data Update Reveals Winners and Losers in the Media Coverage

DataWRITTEN BY Andy Craig | 16/08/2021

A week removed from the Tokyo Olympic Games and we have had time to digest what was a momentous month for sport in this part of the world when we all needed it most. Talennial and our friends at DOT loves data looked at the...

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Data Shows Naomi Osaka Ordeal Just Another Example of Public Figures in the Mental Health Spotlight

DataWRITTEN BY Andy Craig | 10/06/2021

As Naomi Osaka withdraws from the French Open (after being fined for missing her first-round press conference and citing her mental health as a reason) Talennial and DOT loves data looked at how prevalent the discussion of mental health is in the Australian media, particularly in relation to public...

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