DATA LED BRAND AND COLLABORATOR MARKETING

CONNECTING BRANDS AND AGENCIES WITH PREMIUM TALENT PARTNERS

Talennial is a marketing strategy firm specialising in brand and collaborator marketing.

We make the process of engaging premium talent and sponsorship assets simpler and more strategic for brands and their agencies, and help to design partnerships that include influencers, athletes and ambassadors.

A core part of our strategy as an independent consultancy is to use proprietary data techniques to drive the decisions brands make about who they engage for their campaigns.

Connect with us now to learn how we can help.

MEET THE VALUE DRIVEN TALENT MARKETING CONSULTANCY

The Hero Power Rankings is a select list of the the most marketable talent informed by our proprietary rankings and industry knowledge. Explore the rankings and reach out to our consultants now to evaluate who is most suitable for your next campaign.

SHOWING 10 RESULTS OF 305

Rank Talent Category Noise Currency Sentiment Performance Presence Overall Score
1Emma McKeonSwimming82 94 82948210087
2Ariarne TitmusSwimming859473948010085
3Ben SimmonsBasketball89 79 67 84 99 10084
4Joe InglesBasketball828886808510084
5Sally FitzgibbonsSurfing64 94 82 88 93 10084
6Kaylee McKeownSwimming79 94 77 947810084
7Lisa CarringtonCanoe65 94 96 947010084
8Kyle ChalmersSwimming799176 94 74 10083
9Kane WilliamsonCricket95 55 72 90 9810082
10Daniel RicciardoMotorsport76 69 86 819910082
11Ellyse PerryCricket83 50 95 88 96 10082
12Matthew DellavedovaBasketball73 84 94 69 9010082
13Pat CumminsCricket97 68 55 949810082
14Dylan AlcottTennis76 78 77 948310082
15Kyle JamiesonCricket86 89 73 83 79 10082
16Israel AdesanyaMMA72 60 78 949910081
17Nathan ClearyRugby League93 83 52 93 8410081
18Steve SmithCricket98 58 61 889910081
19Marnus LabuschagneCricket94 59 75 868910081
20Marcus BontempelliAFL89 91 61867710081
21David WarnerCricket97 61 59 82 9910080
22Lydia KoGolf80 86 69 80 84 10080
23Liz CambageBasketball79 88 50 91 9410080
24Charlotte CaslickRugby League559493818810080
25Aron BaynesBasketball70 77 95 748210080
26Trent BoultCricket90 51 74 94 93 10080
27Tyler WrightSurfing51 83 95 83 8510079
28Clayton OliverAFL83 94 63 94 6010079
29Alyssa HealyCricket82 51 87 90 7810078
30Mitchell StarcCricket94 58 60 829810078
31Rob WhittakerMMA60 47 93 949510078
32Julian WilsonSurfing478290759410078
33Dante ExumBasketball69 89 78 71 81 10078
34James O’ConnorRugby Union54 85 83 87 8110078
35Tom TrbojevicRugby League94 88 42 94 7410078
36Christian PetraccaAFL84 93 66 82 7310078
37Alex de MinaurTennis88 55 87 71 8510077
38Lance FranklinAFL908558638810077
39Patrick DangerfieldAFL918852698410077
40Tim TszyuBoxing73 56 88 80 10077
41Nathan LyonCricket93 59 70748910077
42Tim SoutheeCricket89 55 67 888610077
43Tom HawkinsAFL899461637810077
44Max GawnAFL90 82 64 73 7410077
45Nick KyrgiosTennis96 62 64 60 9710076
46Nic NaitanuiAFL877555848010076
47Kalyn PongaRugby League846863758810076
48Beauden BarrettRugby Union53 6081 93 9310076
49Nat FyfeAFL888062678110076
50Cameron MunsterRugby League87 83 49 79 8010076
51Ross TaylorCricket87 53 69 78 9410076
52Ajla TomljanovicTennis75 75 78 67 83 10076
53Sam KerrSoccer754969929210075
54Erin PhillipsAFL66 72 89 776910075
55James TedescoRugby League907260698110075
56Adam ScottGolf87 51 81 688710075
57Ashleigh GardnerCricket579096825210075
58Amelia KerrCricket667890786410075
59Cameron SmithGolf877072717210074
60Jason DayGolf866166639310074
61Ardie SaveaRugby Union545186908710074
62Patrick CrippsAFL879055607910074
63Scott McLaughlinMotorsport744789788210074
64Sophie DevineCricket777374945110074
65Roger Tuivasa-SheckRugby League837769657510074
66Caleb EwanCycling537094738010074
67Tayla HarrisAFL699362617810073
68Latrell MitchellRugby League956056678510073
69Daly Cherry-EvansRugby League907447797610073
70Scotty JamesSnowboarding414796908410072
71Steven AdamsBasketball694973809110072
72Richie Mo’ungaRugby Union465196898010072
73Will PucovskiCricket929451605710071
74John MillmanTennis866572676510071
75Sam CaneRugby Union496968907810071
76Alexei PopyrinTennis718775635910071
77Matthew RyanSoccer484596808210070
78Minjee LeeGolf686774766710070
79Daisy PearceAFL667875626910070
80Alexander VolkanovskiMMA516848948910070
81Eddie BettsAFL888546498210070
82Marc LeishmanGolf865182676510070
83Caleb ClarkeRugby Union419443887410070
84Aaron MooySoccer475194767710069
85Alanna KennedySoccer505096787210069
86Tia-Clair ToomeyCrossFit434051869710063
87Chris WoodSoccer457053787110063
88Tom RogicSoccer444361738010060
89Mack HortonSwimming844743507110059
90Ryan FoxGolf626055554310055
91Virat KohliCricket100
92Yuvraj SinghCricket100
93AB de VilliersCricket100
94Chris GayleCricket100
95Peter BolAthletics100
96Rory McIlroyGolf100
97Sungjae ImGolf100
98Usain BoltAthletics100
99Tai ‘Bam Bam’ TuivasaMMA100
100Naomi OsakaTennis100
101Rafael NadalTennis100
102Shaquille O’NealBasketball100
103Zion WilliamsonBasketball100
104Bryce YoungAmerican Football100
105Mohamed SalahSoccer100
106Harry KaneSoccer100
107Emma RaducanuTennis100
108Josh GiddeyBasketball100
109Joe RootCricket100
110Siya KolisiRugby Union100
111Simone BilesGymnastics100
112Coco GauffTennis100
113Roger FedererTennis100
114Alexander ZverevTennis100
115Alastair CookCricket100
116Gabriel MedinaSurfing100
117Jimmy SpithillSailing100
118Riyad MahrezSoccer100
119Italo FerreiraSurfing100
120Owen WrightSurfing100
121Marcus RashfordSoccer100
122Tim TebowAmerican Football100
123Beau RyanRugby League100
124Logan MartinBMX100
125Cody SimpsonSwimming100
126Sania MirzaTennis100
127Eileen GuSkiing100
128Zoi Sadowski-SynnottSnowboarding100
129Jakara AnthonySkiing100
130Matthew JohnsRugby League100
131Yash DhullCricket100
132Kagiso RabadaCricket100
133Sachin TendulkarCricket100
134Mark CavendishCycling100
135Dak PrescottAmerican Football100
136Tom BradyAmerican Football100
137Patrick MahomesAmerican Football100
138Kevin De BruyneSoccer100
139Jannik SinnerTennis100
140Leylah FernandezTennis100
141Megan RapinoeSoccer100
142Taylor FritzTennis100
143Iga SwiatekTennis100
144Von MillerAmerican Football100
145Cristiano RonaldoSoccer100
146Carlos AlcarazTennis100
147Son Heung-minSoccer100
148Steph CurryBasketball100
149Thanasi KokkinakisTennis100
150Tim CahillSoccer100
151LaMelo BallBasketball100
152Jake PaulBoxing100
153Alex HonnoldRock Climbing100
154Erling HaalandSoccer100
155Collin MorikawaGolf100
156Felix Auger-AliassimeTennis100
157Jonathan BrownAFL100
158Stefanos TsitsipasTennis100
159Paige BueckersBasketball100
160Scottie SchefflerGolf100
161Ernie ElsGolf100
162Pat RafterTennis100
163Mark WebberMotorsport100
164Shaun WhiteSnowboarding100
165Jon RahmGolf100
166Justin RoseGolf100
167Charles LeclercMotorsport100
168Chris JuddAFL100
169Ricky PontingCricket100
170Tony HawkSkateboarding100
171Aaron DonaldAmerican Football100
172Kanoa IgarashiSurfing100
173Archie ThompsonSoccer100
174Tyler HerroBasketball100
175Luka ModricSoccer100
176Sebastian KordaTennis100
177Bailey SmithAFL100
178Shane CrawfordAFL100
179Brad FittlerRugby League100
180Harry GarsideBoxing100
181Danny GreenBoxing100
182Jai HindleyCycling100
183Holger RuneTennis100
184Craig FosterSoccer100
185Sam BurnsGolf100
186Andrew BogutBasketball100
187Matthew FitzpatrickGolf100
188Layne BeachleySurfing100
189Justin LangerCricket100
190Nick DaicosAFL100
191Will ZalatorisGolf100
192Charles BarkleyBasketball100
193Hideki MatsuyamaGolf100
194Luis SuarezSoccer100
195Ons JabeurTennis100
196Brett LeeCricket100
197Jelena DokicTennis100
198Eliud KipchogeAthletics100
199Christian PulisicSoccer100
200Erin MolanMedia100
201Vladimir Guerrero JrBaseball100
202Shohei OhtaniBaseball100
203Ian ThorpeSwimming100
204Billy SlaterRugby League100
205Jess FoxCanoe100
206Georgia StanwaySoccer100
207Mo FarahAthletics100
208MS DhoniCricket100
209Sonny Bill WilliamsRugby Union100
210Nick CumminsRugby Union100
211Michelle Wie WestGolf100
212Hardik PandyaCricket100
213Andy MurrayTennis100
214Kylian MbappeSoccer100
215Hamish BlakeEntertainment100
216Andy LeeEntertainment100
217Carrie BickmoreEntertainment100
218Jimmy ButlerBasketball100
219Margot RobbieEntertainment100
220Isla FisherEntertainment100
221Hugh JackmanEntertainment100
222Liam HemsworthEntertainment100
223Chris HemsworthEntertainment100
224Cameron SmithRugby League100
225Patrick MouratoglouTennis100
226Natalia GuitlerSoccer100
227Paddy PimblettMMA100
228Zinedine ZidaneSoccer100
229Jared LetoEntertainment100
230Barack ObamaEntertainment100
231Steven BradburyEntertainment100
232Shoaib AkhtarCricket100
233Ben CroweEntertainment100
234Mary FowlerSoccer100
235Odell Beckham JrAmerican Football100
236Graham HenryRugby Union100
237Harry StylesEntertainment100
238Frances TiafoeTennis100
239Ellie CarpenterSoccer100
240Caitlin FoordSoccer100
241Karim BenzemaSoccer100
242Anthony JoshuaBoxing100
243Canelo AlvarezBoxing100
244AdeleEntertainment100
245Dustin JohnsonGolf100
246Trevor LawrenceAmerican Football100
247Jerry SeinfeldEntertainment100
248Ja MorantBasketball100
249Justin BieberEntertainment100
250Greg NormanGolf100
251Rishabh PantCricket100
252Chris PaulBasketball100
253Tyson FuryBoxing100
254Katy PerryEntertainment100
255Tom HanksEntertainment100
256Nicho HynesRugby League100
257Luka DoncicBasketball100
258Steve KerrBasketball100
259Ellie GouldingEntertainment100
260Raheem SterlingSoccer100
261Jack GrealishSoccer100
262Idris ElbaEntertainment100
263Jennifer LopezEntertainment100
264Kurt WarnerAmerican Football100
265Owen FarrellRugby League100
266Sean McVayAmerican Football100
267Giannis AntetokounmpoBasketball100
268DrakeEntertainment100
269Jenson ButtonMotorsport100
270Joe BurrowAmerican Football100
271Aaron JudgeBaseball100
272The Kid LaroiEntertainment100
273AkonEntertainment100
274Shedeur SandersAmerican Football100
275Ryan GoslingEntertainment100
276Rebel WilsonEntertainment100
277Sourav GangulyCricket100
278Khaby LameEntertainment100
279Alex MorganSoccer100
280Alexia PutellasSoccer100
281Olivia DunneGymnastics100
282Katie LedeckySwimming100
283Luis FigoSoccer100
284Samuel Eto’oSoccer100
285David BeckhamSoccer100
286Gianluigi BuffonSoccer100
287Ben StokesCricket100
288John DalyGolf100
289Johnathan ThurstonRugby League100
290Maro IjoteRugby Union100
291Rohit SharmaCricket100
292Mitchell JohnsonCricket100
293Michael PhelpsSwimming100
294Sky BrownSkateboarding100
295Chloe KimSnowboarding100
296Pete DavidsonEntertainment100
297Billie EilishEntertainment100
298The WeekndEntertainment100
299Taylor SwiftEntertainment100
300Carlo AncelottiSoccer100
301Rose ByrneEntertainment100
302Josh Addo-CarrRugby League100
303Ruby TuiRugby Union100
304Mike TysonBoxing100
305Snoop DoggEntertainment100

No Talent found, try a different filter

CAN’T FIND THE TALENT YOU ARE LOOKING FOR?

If you can’t find who you are looking for, reach out to our consultants to discuss the best options for your next campaign or event. We assist with the procurement process from start to finish.

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1
Explore the Hero Power Rankings
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2
Engage our consulting services
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3
We procure and contract the talent

The process

Explore the Hero Power Rankings, contact our consultants who will help advise on the best collaborators for your next campaign, sponsorship or event. Talennial will do the rest to procure and contract them through our extensive network.

Our Work

CASE STUDY

Talennial worked with global advertising agency 72andSunny and their client CHUBB, the world’s largest publicly traded insurance company, engaging high profile tennis talent including current and former world number 1’s to bring to life their sponsorship of the Australian Open through a multiplatform advertising campaign that included television and digital.

Talennial managed the procurement process from start to finish which included advising on the best talent for the campaign, engaging with their management, negotiating a fair deal for all parties and contracting with them.

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LATEST NEWS

From the Blog

Talennial Releases End of 2021 Data Update for Australia and New Zealand’s Most Marketable Athletes

DataWRITTEN BY Andy Craig | 08/12/2021

Talennial is pleased to announce the release of our end of 2021 data update for Australia and New Zealand’s most marketable athletes. Throughout the year we have used our proprietary data insights to advise dozens of brands and agencies on the ideal talent fit for...

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Tokyo Olympics Data Update Reveals Winners and Losers in the Media Coverage

DataWRITTEN BY Andy Craig | 16/08/2021

A week removed from the Tokyo Olympic Games and we have had time to digest what was a momentous month for sport in this part of the world when we all needed it most. Talennial and our friends at DOT loves data looked at the...

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Data Shows Naomi Osaka Ordeal Just Another Example of Public Figures in the Mental Health Spotlight

DataWRITTEN BY Andy Craig | 10/06/2021

As Naomi Osaka withdraws from the French Open (after being fined for missing her first-round press conference and citing her mental health as a reason) Talennial and DOT loves data looked at how prevalent the discussion of mental health is in the Australian media, particularly in relation to public...

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