DATA LED BRAND AND COLLABORATOR MARKETING

CONNECTING BRANDS AND AGENCIES WITH PREMIUM TALENT PARTNERS

Talennial is a marketing strategy firm specialising in brand and collaborator marketing.

We make the process of engaging premium talent and sponsorship assets simpler and more strategic for brands and their agencies, and help to design partnerships that include influencers, athletes and ambassadors.

A core part of our strategy as an independent consultancy is to use proprietary data techniques to drive the decisions brands make about who they engage for their campaigns.

Connect with us now to learn how we can help.

CONNECT WITH US

MEET THE VALUE DRIVEN TALENT MARKETING CONSULTANCY

The Hero Power Rankings is a select list of the the most marketable talent informed by our proprietary rankings and industry knowledge. Explore the rankings and reach out to our consultants now to evaluate who is most suitable for your next campaign.

VIEW THE HERO POWER RANKINGS

SHOWING 10 RESULTS OF 355

Rank	Talent	Category	Noise	Currency	Sentiment	Performance	Presence	Overall Score
1	Emma McKeon	Swimming	82	94	82	94	82	87
2	Ariarne Titmus	Swimming	85	94	73	94	80	85
3	Ben Simmons	Basketball	89	79	67	84	99	84
4	Joe Ingles	Basketball	82	88	86	80	85	84
5	Sally Fitzgibbons	Surfing	64	94	82	88	93	84
6	Kaylee McKeown	Swimming	79	94	77	94	78	84
7	Lisa Carrington	Canoe	65	94	96	94	70	84
8	Kyle Chalmers	Swimming	79	91	76	94	74	83
9	Kane Williamson	Cricket	95	55	72	90	98	82
10	Daniel Ricciardo	Motorsport	76	69	86	81	99	82
11	Ellyse Perry	Cricket	83	50	95	88	96	82
12	Matthew Dellavedova	Basketball	73	84	94	69	90	82
13	Pat Cummins	Cricket	97	68	55	94	98	82
14	Dylan Alcott	Tennis	76	78	77	94	83	82
15	Kyle Jamieson	Cricket	86	89	73	83	79	82
16	Israel Adesanya	MMA	72	60	78	94	99	81
17	Nathan Cleary	Rugby League	93	83	52	93	84	81
18	Steve Smith	Cricket	98	58	61	88	99	81
19	Marnus Labuschagne	Cricket	94	59	75	86	89	81
20	Marcus Bontempelli	AFL	89	91	61	86	77	81
21	David Warner	Cricket	97	61	59	82	99	80
22	Lydia Ko	Golf	80	86	69	80	84	80
23	Liz Cambage	Basketball	79	88	50	91	94	80
24	Charlotte Caslick	Rugby League	55	94	93	81	88	80
25	Aron Baynes	Basketball	70	77	95	74	82	80
26	Trent Boult	Cricket	90	51	74	94	93	80
27	Tyler Wright	Surfing	51	83	95	83	85	79
28	Clayton Oliver	AFL	83	94	63	94	60	79
29	Alyssa Healy	Cricket	82	51	87	90	78	78
30	Mitchell Starc	Cricket	94	58	60	82	98	78
31	Rob Whittaker	MMA	60	47	93	94	95	78
32	Julian Wilson	Surfing	47	82	90	75	94	78
33	Dante Exum	Basketball	69	89	78	71	81	78
34	James O’Connor	Rugby Union	54	85	83	87	81	78
35	Tom Trbojevic	Rugby League	94	88	42	94	74	78
36	Alex de Minaur	Tennis	88	55	87	71	85	77
37	Lance Franklin	AFL	90	85	58	63	88	77
38	Patrick Dangerfield	AFL	91	88	52	69	84	77
39	Tim Tszyu	Boxing		73	56	88	80	77
40	Nathan Lyon	Cricket	93	59	70	74	89	77
41	Tim Southee	Cricket	89	55	67	88	86	77
42	Tom Hawkins	AFL	89	94	61	63	78	77
43	Max Gawn	AFL	90	82	64	73	74	77
44	Usman Khawaja	Cricket	93	59	70	74	89	77
45	Nick Kyrgios	Tennis	96	62	64	60	97	76
46	Nic Naitanui	AFL	87	75	55	84	80	76
47	Kalyn Ponga	Rugby League	84	68	63	75	88	76
48	Beauden Barrett	Rugby Union	53	60	81	93	93	76
49	Nat Fyfe	AFL	88	80	62	67	81	76
50	Cameron Munster	Rugby League	87	83	49	79	80	76
51	Ross Taylor	Cricket	87	53	69	78	94	76
52	Ajla Tomljanovic	Tennis	75	75	78	67	83	76
53	Sam Kerr	Soccer	75	49	69	92	92	75
54	Erin Phillips	AFL	66	72	89	77	69	75
55	James Tedesco	Rugby League	90	72	60	69	81	75
56	Adam Scott	Golf	87	51	81	68	87	75
57	Ashleigh Gardner	Cricket	57	90	96	82	52	75
58	Amelia Kerr	Cricket	66	78	90	78	64	75
59	Cameron Smith	Golf	87	70	72	71	72	74
60	Jason Day	Golf	86	61	66	63	93	74
61	Ardie Savea	Rugby Union	54	51	86	90	87	74
62	Patrick Cripps	AFL	87	90	55	60	79	74
63	Scott McLaughlin	Motorsport	74	47	89	78	82	74
64	Sophie Devine	Cricket	77	73	74	94	51	74
65	Roger Tuivasa-Sheck	Rugby League	83	77	69	65	75	74
66	Caleb Ewan	Cycling	53	70	94	73	80	74
67	Tayla Harris	AFL	69	93	62	61	78	73
68	Latrell Mitchell	Rugby League	95	60	56	67	85	73
69	Daly Cherry-Evans	Rugby League	90	74	47	79	76	73
70	Scotty James	Snowboarding	41	47	96	90	84	72
71	Steven Adams	Basketball	69	49	73	80	91	72
72	Richie Mo’unga	Rugby Union	46	51	96	89	80	72
73	Will Pucovski	Cricket	92	94	51	60	57	71
74	Shaun Johnson	Rugby League	84	67	48	70	88	71
75	John Millman	Tennis	86	65	72	67	65	71
76	Sam Cane	Rugby Union	49	69	68	90	78	71
77	Alexei Popyrin	Tennis	71	87	75	63	59	71
78	Matthew Ryan	Soccer	48	45	96	80	82	70
79	Minjee Lee	Golf	68	67	74	76	67	70
80	Daisy Pearce	AFL	66	78	75	62	69	70
81	Alexander Volkanovski	MMA	51	68	48	94	89	70
82	Eddie Betts	AFL	88	85	46	49	82	70
83	Marc Leishman	Golf	86	51	82	67	65	70
84	Caleb Clarke	Rugby Union	41	94	43	88	74	70
85	Aaron Mooy	Soccer	47	51	94	76	77	69
86	Alanna Kennedy	Soccer	50	50	96	78	72	69
87	Tia-Clair Toomey	CrossFit	43	40	51	86	97	63
88	Chris Wood	Soccer	45	70	53	78	71	63
89	Tom Rogic	Soccer	44	43	61	73	80	60
90	Mack Horton	Swimming	84	47	43	50	71	59
91	Ryan Fox	Golf	62	60	55	55	43	55
92	Virat Kohli	Cricket
93	Yuvraj Singh	Cricket
94	AB de Villiers	Cricket
95	Chris Gayle	Cricket
96	Peter Bol	Athletics
97	Rory McIlroy	Golf
98	Sungjae Im	Golf
99	Usain Bolt	Athletics
100	Tai ‘Bam Bam’ Tuivasa	MMA
101	Naomi Osaka	Tennis
102	Rafael Nadal	Tennis
103	Shaquille O’Neal	Basketball
104	Zion Williamson	Basketball
105	Bryce Young	American Football
106	Mohamed Salah	Soccer
107	Harry Kane	Soccer
108	Emma Raducanu	Tennis
109	Josh Giddey	Basketball
110	Joe Root	Cricket
111	Siya Kolisi	Rugby Union
112	Simone Biles	Gymnastics
113	Coco Gauff	Tennis
114	Roger Federer	Tennis
115	Alexander Zverev	Tennis
116	Alastair Cook	Cricket
117	Gabriel Medina	Surfing
118	Jimmy Spithill	Sailing
119	Riyad Mahrez	Soccer
120	Italo Ferreira	Surfing
121	Owen Wright	Surfing
122	Marcus Rashford	Soccer
123	Tim Tebow	American Football
124	Beau Ryan	Rugby League
125	Logan Martin	BMX
126	Cody Simpson	Swimming
127	Sania Mirza	Tennis
128	Eileen Gu	Skiing
129	Zoi Sadowski-Synnott	Snowboarding
130	Jakara Anthony	Skiing
131	Matthew Johns	Rugby League
132	Yash Dhull	Cricket
133	Kagiso Rabada	Cricket
134	Sachin Tendulkar	Cricket
135	Matteo Berrettini	Tennis
136	Mark Cavendish	Cycling
137	Dak Prescott	American Football
138	Tom Brady	American Football
139	Patrick Mahomes	American Football
140	Kevin De Bruyne	Soccer
141	Jannik Sinner	Tennis
142	Leylah Fernandez	Tennis
143	Megan Rapinoe	Soccer
144	Taylor Fritz	Tennis
145	Iga Swiatek	Tennis
146	Von Miller	American Football
147	Cristiano Ronaldo	Soccer
148	Carlos Alcaraz	Tennis
149	Son Heung-min	Soccer
150	Steph Curry	Basketball
151	Thanasi Kokkinakis	Tennis
152	Tim Cahill	Soccer
153	LaMelo Ball	Basketball
154	Jake Paul	Boxing
155	Alex Honnold	Rock Climbing
156	Erling Haaland	Soccer
157	Collin Morikawa	Golf
158	Felix Auger-Aliassime	Tennis
159	Jonathan Brown	AFL
160	Stefanos Tsitsipas	Tennis
161	Paige Bueckers	Basketball
162	Scottie Scheffler	Golf
163	Ernie Els	Golf
164	Pat Rafter	Tennis
165	Mark Webber	Motorsport
166	Shaun White	Snowboarding
167	Jon Rahm	Golf
168	Justin Rose	Golf
169	Charles Leclerc	Motorsport
170	Chris Judd	AFL
171	Ricky Ponting	Cricket
172	Tony Hawk	Skateboarding
173	Aaron Donald	American Football
174	Kanoa Igarashi	Surfing
175	Archie Thompson	Soccer
176	Tyler Herro	Basketball
177	Luka Modric	Soccer
178	Sebastian Korda	Tennis
179	Bailey Smith	AFL
180	Shane Crawford	AFL
181	Brad Fittler	Rugby League
182	Harry Garside	Boxing
183	Danny Green	Boxing
184	Jai Hindley	Cycling
185	Holger Rune	Tennis
186	Craig Foster	Soccer
187	Sam Burns	Golf
188	Andrew Bogut	Basketball
189	Matthew Fitzpatrick	Golf
190	Layne Beachley	Surfing
191	Justin Langer	Cricket
192	Nick Daicos	AFL
193	Will Zalatoris	Golf
194	Charles Barkley	Basketball
195	Hideki Matsuyama	Golf
196	Luis Suarez	Soccer
197	Ons Jabeur	Tennis
198	Brett Lee	Cricket
199	Jelena Dokic	Tennis
200	Eliud Kipchoge	Athletics
201	Christian Pulisic	Soccer
202	Erin Molan	Media
203	Vladimir Guerrero Jr	Baseball
204	Shohei Ohtani	Baseball
205	Ian Thorpe	Swimming
206	Billy Slater	Rugby League
207	Jess Fox	Canoe
208	Georgia Stanway	Soccer
209	Mo Farah	Athletics
210	MS Dhoni	Cricket
211	Sonny Bill Williams	Rugby Union
212	Nick Cummins	Rugby Union
213	Michelle Wie West	Golf
214	Hardik Pandya	Cricket
215	Andy Murray	Tennis
216	Kylian Mbappe	Soccer
217	Hamish Blake	Entertainment
218	Andy Lee	Entertainment
219	Carrie Bickmore	Entertainment
220	Jimmy Butler	Basketball
221	Margot Robbie	Entertainment
222	Isla Fisher	Entertainment
223	Hugh Jackman	Entertainment
224	Liam Hemsworth	Entertainment
225	Chris Hemsworth	Entertainment
226	Cameron Smith	Rugby League
227	Patrick Mouratoglou	Tennis
228	Natalia Guitler	Soccer
229	Paddy Pimblett	MMA
230	Zinedine Zidane	Soccer
231	Jared Leto	Entertainment
232	Steven Bradbury	Entertainment
233	Shoaib Akhtar	Cricket
234	Ben Crowe	Entertainment
235	Mary Fowler	Soccer
236	Odell Beckham Jr	American Football
237	Graham Henry	Rugby Union
238	Harry Styles	Entertainment
239	Frances Tiafoe	Tennis
240	Ellie Carpenter	Soccer
241	Caitlin Foord	Soccer
242	Karim Benzema	Soccer
243	Anthony Joshua	Boxing
244	Canelo Alvarez	Boxing
245	Adele	Entertainment
246	Dustin Johnson	Golf
247	Trevor Lawrence	American Football
248	Jerry Seinfeld	Entertainment
249	Ja Morant	Basketball
250	Justin Bieber	Entertainment
251	Greg Norman	Golf
252	Rishabh Pant	Cricket
253	Chris Paul	Basketball
254	Tyson Fury	Boxing
255	Katy Perry	Entertainment
256	Tom Hanks	Entertainment
257	Nicho Hynes	Rugby League
258	Luka Doncic	Basketball
259	Steve Kerr	Basketball
260	Ellie Goulding	Entertainment
261	Raheem Sterling	Soccer
262	Jack Grealish	Soccer
263	Idris Elba	Entertainment
264	Jennifer Lopez	Entertainment
265	Kurt Warner	American Football
266	Owen Farrell	Rugby League
267	Sean McVay	American Football
268	Giannis Antetokounmpo	Basketball
269	Drake	Entertainment
270	Jenson Button	Motorsport
271	Joe Burrow	American Football
272	Aaron Judge	Baseball
273	The Kid Laroi	Entertainment
274	Akon	Entertainment
275	Shedeur Sanders	American Football
276	Ryan Gosling	Entertainment
277	Rebel Wilson	Entertainment
278	Sourav Ganguly	Cricket
279	Khaby Lame	Entertainment
280	Alex Morgan	Soccer
281	Alexia Putellas	Soccer
282	Olivia Dunne	Gymnastics
283	Katie Ledecky	Swimming
284	Luis Figo	Soccer
285	Samuel Eto’o	Soccer
286	David Beckham	Soccer
287	Gianluigi Buffon	Soccer
288	Ben Stokes	Cricket
289	John Daly	Golf
290	Johnathan Thurston	Rugby League
291	Maro Itoje	Rugby Union
292	Rohit Sharma	Cricket
293	Mitchell Johnson	Cricket
294	Michael Phelps	Swimming
295	Sky Brown	Skateboarding
296	Chloe Kim	Snowboarding
297	Pete Davidson	Entertainment
298	Billie Eilish	Entertainment
299	The Weeknd	Entertainment
300	Taylor Swift	Entertainment
301	Carlo Ancelotti	Soccer
302	Rose Byrne	Entertainment
303	Josh Addo-Carr	Rugby League
304	Ruby Tui	Rugby Union
305	Mike Tyson	Boxing
306	Snoop Dogg	Entertainment
307	Tyler Adams	Soccer
308	Timothee Chalamet	Entertainment
309	Florence Pugh	Entertainment
310	Taron Egerton	Entertainment
311	Zendaya	Entertainment
312	Celeste Barber	Entertainment
313	Paul Rudd	Entertainment
314	Victor Wembanyama	Basketball
315	Channing Tatum	Entertainment
316	John Krasinski	Entertainment
317	Zac Efron	Entertainment
318	Mark Wahlberg	Entertainment
319	Damian Lillard	Basketball
320	Marisa Abela	Entertainment
321	Paris Hilton	Entertainment
322	Pat McAfee	Entertainment
323	David Campese	Rugby Union
324	Magda Szubanski	Entertainment
325	Rob Gronkowski	American Football
326	JJ Watt	American Football
327	Prince Harry	Entertainment
328	MrBeast	Entertainment
329	Guy Fieri	Entertainment
330	Jamie Foxx	Entertainment
331	Francis Ngannou	MMA
332	Paige Spiranac	Golf
333	Adriana Lima	Entertainment
334	The Inspired Unemployed	Entertainment
335	Steph Catley	Soccer
336	Delta Goodrem	Entertainment
337	Mick Fanning	Surfing
338	Cameron Green	Cricket
339	Dacre Montgomery	Entertainment
340	Karl Stefanovic	Entertainment
341	Caitlin Bassett	Netball
342	Eric Bana	Entertainment
343	Tim Robards	Entertainment
344	Dan Carter	Rugby Union
345	Richie McCaw	Rugby Union
346	Ryan Fitzgerald	Entertainment
347	Liz Ellis	Netball
348	Dave Hughes	Entertainment
349	Jordy Smith	Surfing
350	Hamish and Andy	Entertainment
351	Keegan Palmer	Skateboarding
352	Stan Walker	Entertainment
353	Jerome Luai	Rugby League
354	Sarah Snook	Entertainment
355	Chaz Mostert	Motorsport

VIEW THE HERO POWER RANKINGS

CAN’T FIND THE TALENT YOU ARE LOOKING FOR?

If you can’t find who you are looking for, reach out to our consultants to discuss the best options for your next campaign or event. We assist with the procurement process from start to finish. You can also search Endorsco.

CONTACT OUR CONSULTANTS

1
Explore the Hero Power Rankings

2
Engage our consulting services

3
We procure and contract the talent

The process

Explore the Hero Power Rankings, contact our consultants who will help advise on the best collaborators for your next campaign, sponsorship or event. Talennial will do the rest to procure and contract them through our extensive network.

CASE STUDY

Talennial worked with global advertising agency 72andSunny and their client CHUBB, the world’s largest publicly traded insurance company, engaging high profile tennis talent including current and former world number 1’s to bring to life their sponsorship of the Australian Open through a multiplatform advertising campaign that included television and digital.

Talennial managed the procurement process from start to finish which included advising on the best talent for the campaign, engaging with their management, negotiating a fair deal for all parties and contracting with them.

LATEST NEWS

From the Blog

Brand Ambassador Marketing: What’s New in 2023?

DataWRITTEN BY Andy Craig | 06/01/2023

Brand Ambassador Marketing: What’s New in 2023? Brand ambassador marketing is a powerful way to increase brand awareness, trust, referrals and loyalty. It involves developing real relationships with influencers who share your brand values and mission, and who can promote your products or services to...

The Year in Review: Brand Ambassador Partnerships in 2022

DataWRITTEN BY Andy Craig | 26/12/2022

The Year in Review: Brand Ambassador Partnerships in 2022 Brand ambassador partnerships are not a new marketing strategy, but they have been one of the most effective and popular tactics for brands in 2022. A brand ambassador is a person, customer or influencer who promotes...

Talennial Releases End of 2021 Data Update for Australia and New Zealand’s Most Marketable Athletes

DataWRITTEN BY Andy Craig | 08/12/2021

Talennial is pleased to announce the release of our end of 2021 data update for Australia and New Zealand’s most marketable athletes. Throughout the year we have used our proprietary data insights to advise dozens of brands and agencies on the ideal talent fit for...

See all posts