DATA LED BRAND AND COLLABORATOR MARKETING

CONNECTING BRANDS AND AGENCIES WITH PREMIUM TALENT PARTNERS

Talennial is a marketing strategy firm specialising in brand and collaborator marketing.

We make the process of engaging premium talent and sponsorship assets simpler and more strategic for brands and their agencies, and help to design partnerships that include influencers, athletes and ambassadors.

A core part of our strategy as an independent consultancy is to use proprietary data techniques to drive the decisions brands make about who they engage for their campaigns.

Connect with us now to learn how we can help.

MEET THE VALUE DRIVEN TALENT MARKETING CONSULTANCY

The Hero Power Rankings is a select list of the the most marketable talent informed by our proprietary rankings and industry knowledge. Explore the rankings and reach out to our consultants now to evaluate who is most suitable for your next campaign.

SHOWING 10 RESULTS OF 271

Rank Talent Category Noise Currency Sentiment Performance Presence Overall Score
1Emma McKeonSwimming82 94 82948210087
2Ariarne TitmusSwimming859473948010085
3Ben SimmonsBasketball89 79 67 84 99 10084
4Joe InglesBasketball828886808510084
5Sally FitzgibbonsSurfing64 94 82 88 93 10084
6Kaylee McKeownSwimming79 94 77 947810084
7Lisa CarringtonCanoe65 94 96 947010084
8Kyle ChalmersSwimming799176 94 74 10083
9Kane WilliamsonCricket95 55 72 90 9810082
10Daniel RicciardoMotorsport76 69 86 819910082
11Ellyse PerryCricket83 50 95 88 96 10082
12Matthew DellavedovaBasketball73 84 94 69 9010082
13Pat CumminsCricket97 68 55 949810082
14Dylan AlcottTennis76 78 77 948310082
15Kyle JamiesonCricket86 89 73 83 79 10082
16Israel AdesanyaMMA72 60 78 949910081
17Nathan ClearyRugby League93 83 52 93 8410081
18Steve SmithCricket98 58 61 889910081
19Marnus LabuschagneCricket94 59 75 868910081
20Marcus BontempelliAFL89 91 61867710081
21David WarnerCricket97 61 59 82 9910080
22Lydia KoGolf80 86 69 80 84 10080
23Liz CambageBasketball79 88 50 91 9410080
24Charlotte CaslickRugby League559493818810080
25Aron BaynesBasketball70 77 95 748210080
26Trent BoultCricket90 51 74 94 93 10080
27Tyler WrightSurfing51 83 95 83 8510079
28Clayton OliverAFL83 94 63 94 6010079
29Alyssa HealyCricket82 51 87 90 7810078
30Mitchell StarcCricket94 58 60 829810078
31Rob WhittakerMMA60 47 93 949510078
32Julian WilsonSurfing478290759410078
33Dante ExumBasketball69 89 78 71 81 10078
34James O’ConnorRugby Union54 85 83 87 8110078
35Tom TrbojevicRugby League94 88 42 94 7410078
36Christian PetraccaAFL84 93 66 82 7310078
37Alex de MinaurTennis88 55 87 71 8510077
38Lance FranklinAFL908558638810077
39Patrick DangerfieldAFL918852698410077
40Tim TszyuBoxing73 56 88 80 10077
41Nathan LyonCricket93 59 70748910077
42Tim SoutheeCricket89 55 67 888610077
43Tom HawkinsAFL899461637810077
44Max GawnAFL90 82 64 73 7410077
45Nick KyrgiosTennis96 62 64 60 9710076
46Nic NaitanuiAFL877555848010076
47Kalyn PongaRugby League846863758810076
48Beauden BarrettRugby Union53 6081 93 9310076
49Nat FyfeAFL888062678110076
50Cameron MunsterRugby League87 83 49 79 8010076
51Ross TaylorCricket87 53 69 78 9410076
52Ajla TomljanovicTennis75 75 78 67 83 10076
53Sam KerrSoccer754969929210075
54Erin PhillipsAFL66 72 89 776910075
55James TedescoRugby League907260698110075
56Adam ScottGolf87 51 81 688710075
57Ashleigh GardnerCricket579096825210075
58Amelia KerrCricket667890786410075
59Cameron SmithGolf877072717210074
60Jason DayGolf866166639310074
61Ardie SaveaRugby Union545186908710074
62Patrick CrippsAFL879055607910074
63Scott McLaughlinMotorsport744789788210074
64Sophie DevineCricket777374945110074
65Roger Tuivasa-SheckRugby League837769657510074
66Caleb EwanCycling537094738010074
67Tayla HarrisAFL699362617810073
68Latrell MitchellRugby League956056678510073
69Daly Cherry-EvansRugby League907447797610073
70Scotty JamesSnowboarding414796908410072
71Steven AdamsBasketball694973809110072
72Richie Mo’ungaRugby Union465196898010072
73Will PucovskiCricket929451605710071
74Shaun JohnsonRugby League846748708810071
75John MillmanTennis866572676510071
76Sam CaneRugby Union496968907810071
77Alexei PopyrinTennis718775635910071
78Matthew RyanSoccer484596808210070
79Minjee LeeGolf686774766710070
80Daisy PearceAFL667875626910070
81Alexander VolkanovskiMMA516848948910070
82Eddie BettsAFL888546498210070
83Marc LeishmanGolf865182676510070
84Caleb ClarkeRugby Union419443887410070
85Aaron MooySoccer475194767710069
86Alanna KennedySoccer505096787210069
87Tia-Clair ToomeyCrossFit434051869710063
88Chris WoodSoccer457053787110063
89Tom RogicSoccer444361738010060
90Mack HortonSwimming844743507110059
91Ryan FoxGolf626055554310055
92Virat KohliCricket100
93Yuvraj SinghCricket100
94AB de VilliersCricket100
95Chris GayleCricket100
96Peter BolAthletics100
97Rory McIlroyGolf100
98Sungjae ImGolf100
99Usain BoltAthletics100
100Tai ‘Bam Bam’ TuivasaMMA100
101Naomi OsakaTennis100
102Rafael NadalTennis100
103Shaquille O’NealBasketball100
104Zion WilliamsonBasketball100
105Bryce YoungAmerican Football100
106Mohamed SalahSoccer100
107Harry KaneSoccer100
108Emma RaducanuTennis100
109Josh GiddeyBasketball100
110Joe RootCricket100
111Siya KolisiRugby Union100
112Simone BilesGymnastics100
113Coco GauffTennis100
114Roger FedererTennis100
115Alexander ZverevTennis100
116Alastair CookCricket100
117Gabriel MedinaSurfing100
118Jimmy SpithillSailing100
119Riyad MahrezSoccer100
120Italo FerreiraSurfing100
121Owen WrightSurfing100
122Marcus RashfordSoccer100
123Tim TebowAmerican Football100
124Beau RyanRugby League100
125Logan MartinBMX100
126Cody SimpsonSwimming100
127Sania MirzaTennis100
128Eileen GuSkiing100
129Zoi Sadowski-SynnottSnowboarding100
130Jakara AnthonySkiing100
131Matthew JohnsRugby League100
132Yash DhullCricket100
133Kagiso RabadaCricket100
134Sachin TendulkarCricket100
135Matteo BerrettiniTennis100
136Mark CavendishCycling100
137Dak PrescottAmerican Football100
138Tom BradyAmerican Football100
139Patrick MahomesAmerican Football100
140Kevin De BruyneSoccer100
141Jannik SinnerTennis100
142Leylah FernandezTennis100
143Megan RapinoeSoccer100
144Taylor FritzTennis100
145Iga SwiatekTennis100
146Von MillerAmerican Football100
147Cristiano RonaldoSoccer100
148Carlos AlcarazTennis100
149Son Heung-minSoccer100
150Steph CurryBasketball100
151Thanasi KokkinakisTennis100
152Tim CahillSoccer100
153LaMelo BallBasketball100
154Jake PaulBoxing100
155Alex HonnoldRock Climbing100
156Erling HaalandSoccer100
157Collin MorikawaGolf100
158Felix Auger-AliassimeTennis100
159Jonathan BrownAFL100
160Stefanos TsitsipasTennis100
161Paige BueckersBasketball100
162Scottie SchefflerGolf100
163Ernie ElsGolf100
164Pat RafterTennis100
165Mark WebberMotorsport100
166Shaun WhiteSnowboarding100
167Jon RahmGolf100
168Justin RoseGolf100
169Charles LeclercMotorsport100
170Chris JuddAFL100
171Ricky PontingCricket100
172Tony HawkSkateboarding100
173Aaron DonaldAmerican Football100
174Kanoa IgarashiSurfing100
175Archie ThompsonSoccer100
176Tyler HerroBasketball100
177Luka ModricSoccer100
178Sebastian KordaTennis100
179Bailey SmithAFL100
180Shane CrawfordAFL100
181Brad FittlerRugby League100
182Harry GarsideBoxing100
183Danny GreenBoxing100
184Jai HindleyCycling100
185Holger RuneTennis100
186Craig FosterSoccer100
187Sam BurnsGolf100
188Andrew BogutBasketball100
189Matthew FitzpatrickGolf100
190Layne BeachleySurfing100
191Justin LangerCricket100
192Nick DaicosAFL100
193Will ZalatorisGolf100
194Charles BarkleyBasketball100
195Hideki MatsuyamaGolf100
196Luis SuarezSoccer100
197Ons JabeurTennis100
198Brett LeeCricket100
199Jelena DokicTennis100
200Eliud KipchogeAthletics100
201Christian PulisicSoccer100
202Erin MolanMedia100
203Vladimir Guerrero JrBaseball100
204Shohei OhtaniBaseball100
205Ian ThorpeSwimming100
206Billy SlaterRugby League100
207Jess FoxCanoe100
208Georgia StanwaySoccer100
209Mo FarahAthletics100
210MS DhoniCricket100
211Sonny Bill WilliamsRugby Union100
212Nick CumminsRugby Union100
213Michelle Wie WestGolf100
214Hardik PandyaCricket100
215Andy MurrayTennis100
216Kylian MbappeSoccer100
217Hamish BlakeEntertainment100
218Andy LeeEntertainment100
219Carrie BickmoreEntertainment100
220Jimmy ButlerBasketball100
221Margot RobbieEntertainment100
222Isla FisherEntertainment100
223Hugh JackmanEntertainment100
224Liam HemsworthEntertainment100
225Chris HemsworthEntertainment100
226Cameron SmithRugby League100
227Patrick MouratoglouTennis100
228Natalia GuitlerSoccer100
229Paddy PimblettMMA100
230Zinedine ZidaneSoccer100
231Jared LetoEntertainment100
232Barack ObamaEntertainment100
233Steven BradburyEntertainment100
234Shoaib AkhtarCricket100
235Ben CroweEntertainment100
236Mary FowlerSoccer100
237Odell Beckham JrAmerican Football100
238Graham HenryRugby Union100
239Harry StylesEntertainment100
240Frances TiafoeTennis100
241Ellie CarpenterSoccer100
242Caitlin FoordSoccer100
243Karim BenzemaSoccer100
244Anthony JoshuaBoxing100
245Canelo AlvarezBoxing100
246AdeleEntertainment100
247Dustin JohnsonGolf100
248Trevor LawrenceAmerican Football100
249Jerry SeinfeldEntertainment100
250Ja MorantBasketball100
251Justin BieberEntertainment100
252Greg NormanGolf100
253Rishabh PantCricket100
254Chris PaulBasketball100
255Tyson FuryBoxing100
256Katy PerryEntertainment100
257Tom HanksEntertainment100
258Nicho HynesRugby League100
259Luka DoncicBasketball100
260Steve KerrBasketball100
261Ellie GouldingEntertainment100
262Raheem SterlingSoccer100
263Jack GrealishSoccer100
264Idris ElbaEntertainment100
265Jennifer LopezEntertainment100
266Kurt WarnerAmerican Football100
267Owen FarrellRugby League100
268Sean McVayAmerican Football100
269Giannis AntetokounmpoBasketball100
270DrakeEntertainment100
271Jenson ButtonMotorsport100

No Talent found, try a different filter

CAN’T FIND THE TALENT YOU ARE LOOKING FOR?

If you can’t find who you are looking for, reach out to our consultants to discuss the best options for your next campaign or event. We assist with the procurement process from start to finish.

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1
Explore the Hero Power Rankings
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2
Engage our consulting services
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We procure and contract the talent

The process

Explore the Hero Power Rankings, contact our consultants who will help advise on the best collaborators for your next campaign, sponsorship or event. Talennial will do the rest to procure and contract them through our extensive network.

Our Work

CASE STUDY

Talennial worked with global advertising agency 72andSunny and their client CHUBB, the world’s largest publicly traded insurance company, engaging high profile tennis talent including current and former world number 1’s to bring to life their sponsorship of the Australian Open through a multiplatform advertising campaign that included television and digital.

Talennial managed the procurement process from start to finish which included advising on the best talent for the campaign, engaging with their management, negotiating a fair deal for all parties and contracting with them.

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LATEST NEWS

From the Blog

Talennial Releases End of 2021 Data Update for Australia and New Zealand’s Most Marketable Athletes

DataWRITTEN BY Andy Craig | 08/12/2021

Talennial is pleased to announce the release of our end of 2021 data update for Australia and New Zealand’s most marketable athletes. Throughout the year we have used our proprietary data insights to advise dozens of brands and agencies on the ideal talent fit for...

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Tokyo Olympics Data Update Reveals Winners and Losers in the Media Coverage

DataWRITTEN BY Andy Craig | 16/08/2021

A week removed from the Tokyo Olympic Games and we have had time to digest what was a momentous month for sport in this part of the world when we all needed it most. Talennial and our friends at DOT loves data looked at the...

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Data Shows Naomi Osaka Ordeal Just Another Example of Public Figures in the Mental Health Spotlight

DataWRITTEN BY Andy Craig | 10/06/2021

As Naomi Osaka withdraws from the French Open (after being fined for missing her first-round press conference and citing her mental health as a reason) Talennial and DOT loves data looked at how prevalent the discussion of mental health is in the Australian media, particularly in relation to public...

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