Brand Ambassador Marketing: What’s New in 2023?
Brand Ambassador Marketing: What’s New in 2023? Brand ambassador marketing is a powerful way to increase brand awareness, trust, referrals and loyalty. It involves developing real relationships with influencers who share your brand values and mission, and who can promote your products or services to...
Read moreThe Year in Review: Brand Ambassador Partnerships in 2022
The Year in Review: Brand Ambassador Partnerships in 2022 Brand ambassador partnerships are not a new marketing strategy, but they have been one of the most effective and popular tactics for brands in 2022. A brand ambassador is a person, customer or influencer who promotes...
Read moreTalennial Releases End of 2021 Data Update for Australia and New Zealand’s Most Marketable Athletes
Talennial is pleased to announce the release of our end of 2021 data update for Australia and New Zealand’s most marketable athletes. Throughout the year we have used our proprietary data insights to advise dozens of brands and agencies on the ideal talent fit for...
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Tokyo Olympics Data Update Reveals Winners and Losers in the Media Coverage
A week removed from the Tokyo Olympic Games and we have had time to digest what was a momentous month for sport in this part of the world when we all needed it most. Talennial and our friends at DOT loves data looked at the...
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Data Shows Naomi Osaka Ordeal Just Another Example of Public Figures in the Mental Health Spotlight
As Naomi Osaka withdraws from the French Open (after being fined for missing her first-round press conference and citing her mental health as a reason) Talennial and DOT loves data looked at how prevalent the discussion of mental health is in the Australian media, particularly in relation to public...
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Perry Joined by Simmons at Top Spot in the Quarter 1 2021 Talennial Data Release
Talennial is pleased to announce the release of our end of Q1 2021 data update on Australia and New Zealand’s most marketable athletes. The select list of talent represents the best of the region, and we have analysed them with our proprietary rating system which...
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Simmons, Ricciardo and Adesanya Lead the Way in the Inaugural Talennial Presence Data Release
NBA All-Star Ben Simmons, Formula One driver Daniel Ricciardo and UFC Middleweight Champion Israel Adesanya have jointly topped the first ever Presence data release from Talennial. Based on social media reach across multiple platforms, the Presence score ranks athletes from 1-100. Simmons has over 5...
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