Brand Ambassador Marketing: What’s New in 2023?

Brand Ambassador Marketing: What’s New in 2023?

Brand ambassador marketing is a powerful way to increase brand awareness, trust, referrals and loyalty. It involves developing real relationships with influencers who share your brand values and mission, and who can promote your products or services to their engaged audience.

But what are the latest trends and best practices in brand ambassador marketing for 2023? Here are some insights from the industry experts and successful case studies.

– Choose quality over quantity. Instead of focusing on the number of followers or impressions, look for influencers who have a strong connection with your target audience and who can create authentic and relevant content for your brand. For example, BondiBoost, a clean haircare and wellness brand, appointed renowned hairstylist Tommy Buckett as its U.S. brand ambassador, leveraging his expertise and credibility in the beauty industry.

– Provide value to your ambassadors. Brand ambassadors are not just paid spokespeople, they are partners who want to be involved in your brand story and growth. To keep them motivated and loyal, you need to offer them something valuable in return, such as exclusive experiences, access to new products, invitations to events, or opportunities to collaborate on content creation. For example, TravisMathew, an apparel brand, partnered with actor Chris Pratt to create a humorous campaign that rewrote the history of the brand and showcased its products.

– Leverage social media platforms. Social media is where your customers and potential customers are spending most of their time online, and where they rely on recommendations from their peers and influencers. Having your brand ambassadors speak highly of your brand or products on various social platforms can boost your visibility, reach and conversions. For example, King Pipes, a manufacturer of pipes and fittings, roped in Bollywood actor Suniel Shetty as its brand ambassador to increase its presence and recognition on social media.

Brand ambassador marketing is not a one-off strategy, but an ongoing and evergreen one that requires attention and nurturing. To succeed in this field, you need to have a clear vision of your goals, a solid strategy, and a great ambassador marketing software solution that can help you manage, track and optimize your program.

If you want to learn more about how to create an effective brand ambassador marketing strategy contact us today.

Talennial is an independent brand and collaborator marketing consultancy using data to drive decisions brands and their agencies make about who they work with and why.

For real-time data and to discuss how we can help with your athlete and celebrity talent engagement needs, please reach out to us via email at

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