Talennial Releases End of 2021 Data Update for Australia and New Zealand’s Most Marketable Athletes

Talennial is pleased to announce the release of our end of 2021 data update for Australia and New Zealand’s most marketable athletes.

Throughout the year we have used our proprietary data insights to advise dozens of brands and agencies on the ideal talent fit for them. Some of the many highlights have included Ash Barty and Pat Rafter with CHUBB and 72andSunny, Alex de Minaur with NAB and Clemenger, Lauren Jackson with ResMed and DAZN, Julian Wilson and Alex de Minaur with Movember, Corey Parker and Cooper Johns with Mosh, Owen Wright with Simon & Schuster, Logan Martin with News Corp and Ariarne Titmus with JP Morgan.

The select list of talent we monitor represents the best of the region, and we have analysed them with our proprietary rating system which uses natural language processing tools to monitor over 20,000 media sources. There have been some big movers over the year since our first release and we have detailed some of these changes for you below, giving added insight into who you should be working with into next year.

Perhaps it comes has no surprise that Aussie world number one Ash Barty retains the number one ranking of all athletes tracked by Talennial. Barty is a genuine superstar now having added to her French Open crown by claiming Wimbledon in 2021. Accordingly she has added UKG to her growing list of sponsors which already includes FILA, RADO and Jaguar Land Rover.

Among the big movers up to number three in our rankings is Ariarne Titmus, who took over the mantle as Australia’s next Olympic swimming star. Titmus claimed gold medals in the individual 200m and 400m freestyle events at Tokyo and added a silver and bronze in the 800m freestyle and 4x200m freestyle relay respectively. She represents Nike, Speedo and Harvey Norman.

Dylan Alcott moved up to number 12 in the rankings after one of the most significant years in Australian sporting history. His Golden Slam of winning all four major tournaments and the Paralympic gold medal cemented his place history. Alcott will play one final slam at the Australian Open before retiring from the game. Recent sponsors partnering with him include KIA Motors.

New Zealander Kane Williamson climbed to 14 in the rankings on the back of impressive performances by the New Zealand nation cricket team over the course of the year, winning the test cricket championship over India and making the T20 World Cup final in a loss to Australia. Williams features at number three in the world batting rankings behind Joe Root and Steve Smith.

Christian Petracca and Marcus Bontempelli were the two highest ranked AFL players we tracked. Both men had a big impact for their teams over the year and played off in the Grand Final. Bontempelli finished second in Brownlow voting to Ollie Wines, while Petracca took home the Norm Smith Medal for best player in the final as his Melbourne team won their first premiership in 57 years.

Notable risers (+/-)

Hero score: Dylan Alcott (+10)

Noise: Owen Wright (+12), Ariarne Titmus (+11), Lisa Carrington (+8), Dylan Alcott (+7), Steph Gilmore (7)

Currency: Patty Mills (+24), Dylan Alcott (+20), Ariarne Titmus (+10), Joe Ingles (+6)

Sentiment: Dylan Alcott (+20), Patty Mills (+11), Kane Williamson (+10), Marnus Labuschagne (+7)

Presence: Ariarne Titmus (+25)

 

Talennial is an independent brand and collaborator marketing consultancy using data to drive decisions brands and their agencies make about who they work with and why.

For real-time data and to discuss how we can help with your athlete and celebrity talent engagement needs, please reach out to us via email at contact@talennial.com